Topical trends and challenges of machine learning in business analytics

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School of Business | Bachelor's thesis
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Date

2021

Department

Tieto- ja palvelujohtamisen laitos

Major/Subject

Mcode

Degree programme

Tieto- ja palvelujohtaminen

Language

en

Pages

23

Series

Abstract

Deploying appropriate analytics tools have an effect on the organization’s performance. The research of machine learning (ML) techniques and technological development have enabled utilizing ML in business analytics (BA) systems. This literature review examines the topical trends and challenges of ML in BA. The aim of this thesis is to define business-related ML trends and challenges that are currently topical due to the active research or the increasing utilization in BA. These trends and challenges are related to several elements of data processing, such as technological infrastructure, availability of data and applicability of ML models, which are also discussed in the thesis. Some ML trends frequently emerge in the scientific literature and their applications have been developed for the BA systems. This thesis focuses on the most relevant ML trends along with the associated issues in the field of BA.

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Thesis advisor

Viitasaari, Lauri

Keywords

machine learning, business analytics, trends, challenges

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