A literature review
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School of Business |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
38
Series
Description
Thesis advisor
Salminen, EmmaCastren, Sari
Keywords
gambling, impact of advertising, total consumption model, advertising