Exploring the attitudes of young consumers towards downward brand extensions in the luxury market

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorShukla, Paurav
dc.contributor.authorHänninen, Lydia
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-05-15T16:02:09Z
dc.date.available2022-05-15T16:02:09Z
dc.date.issued2022
dc.format.extent43 + 9
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/114239
dc.identifier.urnURN:NBN:fi:aalto-202205153100
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordconsumer behaviouren
dc.subject.keywordluxury goodsen
dc.subject.keywordyoung peopleen
dc.subject.keywordconsumer attitudesen
dc.subject.keywordconsumptionen
dc.subject.keywordmarketingen
dc.titleExploring the attitudes of young consumers towards downward brand extensions in the luxury marketen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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