Corporate rebranding processes in B2B and B2C markets
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
57+5
Series
Description
Thesis advisor
Mikkonen, IlonaKeywords
corporate rebranding, rebranding in B2B markets, corporate branding, change management, brand management