aalto1 untyped-item.component.html
Perceived Export Performance: A Contingent Measurement Approach
Loading...
Access rights
openAccess
publishedVersion
URL
Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
This publication is imported from Aalto University research portal.
View publication in the Research portal (opens in new window)
View/Open full text file from the Research portal (opens in new window)
View publication in the Research portal (opens in new window)
View/Open full text file from the Research portal (opens in new window)
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Date
Department
Major/Subject
Mcode
Degree programme
Language
en
Pages
22
Series
Journal of International Marketing, Volume 29, issue 3, pp. 63-84
Abstract
Despite considerable research on export performance, relatively little scholarly attention has been devoted to incorporating managers’ perspectives into operationalizing this concept. This study proposes a new approach for measuring small and medium-sized enterprises’ export performance in the presence of multiple, potentially conflicting, goals while accounting for different approaches to assessing export performance. Adopting a contingency approach, the authors develop two customized measures of perceived export performance: the individualized perceived export performance framework and the simplified model. They demonstrate the application of both measures with a sample of 78 exporting small and medium enterprises in New Zealand and compare the outcomes. The proposed frameworks are intended to measure export performance considering managers’ specific priorities and by incorporating manager- and firm-specific differences in the types and importance of goals, indicators, and benchmarks. This article extends the understanding of export performance by proposing a more nuanced and holistic measurement approach that is tailored to individual firms and reflects firm-specific idiosyncrasies.
Description
Other note
Citation
Sadeghi, A, Rose, E L & Madsen, T K 2021, 'Perceived Export Performance : A Contingent Measurement Approach', Journal of International Marketing, vol. 29, no. 3, pp. 63-84. https://doi.org/10.1177/1069031X20973663