Millennial consumer preferences in selecting shopping channels and implications on the future outlook
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2023
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
49 + 8
Series
Description
Thesis advisor
Mitronen, LassePaavola, Lauri
Keywords
omnichannel, millennial, consumers, retail channel selection, motivations, attitudes, preferences