Millennial consumer preferences in selecting shopping channels and implications on the future outlook

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Journal Title

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Volume Title

School of Business | Master's thesis

Date

2023

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

49 + 8

Series

Description

Thesis advisor

Mitronen, Lasse
Paavola, Lauri

Keywords

omnichannel, millennial, consumers, retail channel selection, motivations, attitudes, preferences

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Citation