Intention to Adopt Restaurant Point-of-Sale Systems: A Survey among Mid-range Restaurants in Vietnam
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School of Business |
Bachelor's thesis
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Date
2020
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Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
41 + 7
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Abstract
Objectives This study explores the behavioral intention to use Point-of-Sale (POS) systems from the perspective of managers of moderately-priced restaurants in Vietnam. By applying the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model with the addition of perceived risk, factors affecting the adoption intention towards POS systems could be predicted. The findings may be of practical relevance to not only adopters but also providers of restaurant POS solutions. Summary Expanding the UTAUT2 model by incorporating perceived risk, this study developed and empirically tested its own research model. Based on this, a questionnaire was distributed among 64 IT representatives of Vietnamese restaurants, of which 57 responses were valid for analysis, to answer what significant determinants of the intention to adopt POS system among low- and moderately-priced outlets are. Data derived from the survey was analyzed using IBM SPSS statistics software version 26. Multiple linear regression (MLR) was the core analysis used for model and hypotheses testing. Conclusions The quantitative analysis revealed that behavioral intention was significantly and positively influenced by effort expectancy, social influence and price value. Meanwhile, habit, performance expectancy, facilitating conditions, perceived risk and hedonic motivation were shown to have insignificant effects on users’ intention to employ restaurant POS systems. These findings correspond with the study of Venkatesh et al. (2012) and provide practical insights for restaurateurs and other decision makers involved in designing POS systems for execution in restaurants.Description
Thesis advisor
Rikkonen, PasiKeywords
Point-of-Sale system, POS, information technology, adoption, Vietnam, mid-range, UTAUT2, restaurant