Challenges in CRM system implementation - case: Medaffcon

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Volume Title
School of Business | Bachelor's thesis
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Date
2018
Major/Subject
Mcode
Degree programme
Tieto- ja palvelujohtaminen
Language
en
Pages
24 + 7
Series
Description
Thesis advisor
Seppälä, Tomi
Erästö, Panu
Keywords
CRM, implementation, resistance to change, CRM processes, CRM technology
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