Challenges in CRM system implementation - case: Medaffcon

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2018

Major/Subject

Mcode

Degree programme

Tieto- ja palvelujohtaminen

Language

en

Pages

24 + 7

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Description

Thesis advisor

Seppälä, Tomi
Erästö, Panu

Keywords

CRM, implementation, resistance to change, CRM processes, CRM technology

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