Customer-oriented segmentation in a global industrial company: case Kone Corporation

Thumbnail Image

URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author

Authors

Date

2008

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Major/Subject

Mcode

Degree programme

Language

en

Pages

Series

Description

Keywords

kansainväliset yhtiöt, asiakkaat, arvoketju, asiakasarvo, koneteollisuus, hissit

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020111717920

Collections

[gradu] Kauppakorkeakoulu / BIZ