The impact of Reverse Psychology Marketing on a Brand

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorWittkowski, Kristina
dc.contributor.authorTcherenkov, Pavel
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-08-17T13:23:24Z
dc.date.available2017-08-17T13:23:24Z
dc.date.issued2017
dc.description.abstract-en
dc.format.extent32
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/27779
dc.identifier.urnURN:NBN:fi:aalto-201708176683
dc.language.isoenen
dc.programmeMarkkinointifi
dc.subject.keywordreverse psychology marketingen
dc.subject.keywordparadoxical marketingen
dc.subject.keywordostensible de-marketingen
dc.subject.keywordantimarketingen
dc.subject.keywordstimulien
dc.subject.keywordpull marketingen
dc.titleThe impact of Reverse Psychology Marketing on a Branden
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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