The impact of Reverse Psychology Marketing on a Brand
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School of Business |
Bachelor's thesis
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Authors
Date
2017
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
32
Series
Abstract
-Description
Thesis advisor
Wittkowski, KristinaKeywords
reverse psychology marketing, paradoxical marketing, ostensible de-marketing, antimarketing, stimuli, pull marketing