The role of customer orientation in the strategic planning process - case M-Real

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorRouru, Katja
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T14:05:03Z
dc.date.available2020-11-17T14:05:03Z
dc.date.issued2004 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/56820
dc.identifier.urnURN:NBN:fi:aalto-2020111715673
dc.language.isoenen
dc.programme.majorMarkkinointifi
dc.rights.accesslevelclosedAccess
dc.subject.keywordMarkkinointifi
dc.subject.keywordMetsäteollisuusfi
dc.subject.keywordPaperiteollisuusfi
dc.subject.keywordSuunnittelufi
dc.subject.keywordStrategiafi
dc.subject.keywordAsiakkaatfi
dc.titleThe role of customer orientation in the strategic planning process - case M-Realen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_47318
local.aalto.idthes9321
local.aalto.openaccessno

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