The role of customer orientation in the strategic planning process - case M-Real

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Volume Title
School of Business | Master's thesis
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Date
2004
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Markkinointi, Metsäteollisuus, Paperiteollisuus, Suunnittelu, Strategia, Asiakkaat
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Citation