The role of customer orientation in the strategic planning process - case M-Real

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Volume Title

School of Business | Master's thesis
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Date

2004

Major/Subject

Markkinointi

Mcode

Degree programme

Language

en

Pages

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Description

Keywords

Markkinointi, Metsäteollisuus, Paperiteollisuus, Suunnittelu, Strategia, Asiakkaat

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