Investment risk profile of the millennial generation

Abstract

Objectives The main objectives of this study were to determine the risk profile of the Millennial generation, to study the differences between European and US millennials as well as between male and female millennials, and to study the influence of financial knowledge on risk capacity, risk need, and risk preference.

Summary The study will use a survey to collect data on millennials who hold either US or European nationality. The data will be analyzed with descriptive results, T-test, correlation, and regression analyses. The findings, limitations, implications for International Business as well as suggestions for future research will be reported in the conclusion.

Conclusions In terms of risk profile, there are no significant differences between European and US millennials. However, there are significant differences between male and female millennials’ risk profile. Additionally, financial knowledge has a positive but weak relationship with risk capacity, risk need, and risk preference.