Consumer attitudes and expectations towards mobile banking services in Finland
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URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2014-12-03
Department
Major/Subject
Strateginen johtaminen
Mcode
IL3006
Degree programme
Tuotantotalouden koulutusohjelma
Language
en
Pages
89+15
Series
Description
Supervisor
Maula, MarkkuThesis advisor
Ikäheimo, SirkkuKeywords
mobile banking, consumer behavior, mobile channel strategy, technology adoption