The digitalisation of worksite benefits programs from a product development perspective

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Date
2020-12-14
Department
Major/Subject
Human Computer Interaction and Design
Mcode
SCI3020
Degree programme
Master's Programme in ICT Innovation
Language
en
Pages
43 + 4
Series
Abstract
This research presents a way for digitalising worksite benefits programs. The related work analysis and results of user interviews showed the important role of benefits programs in the wellbeing of employees, and as a result in company performance and employer branding. However, shortcomings were discovered in the current format of worksite programs and suggested that digital transformation might help to address these shortcomings. The research used semi-structured interviews and analysis, user journey mapping, prototyping, and heuristic evaluation methods to deliver the concept of an employee insurance wallet. Furthermore, the research stepped beyond product design and presented a comprehensive framework for developing, monitoring, and operating such digital worksite benefit product. The framework incorporates stakeholder needs to ensure business success and user-centred design methodology to embrace usability and engagement principles. According to the research results, the real-life version of the product was developed.
Description
Supervisor
Fernaeus, Ylva
Thesis advisor
Ciolfi Felice, Marianela
Keywords
worksite benefits, employee wellbeing, digital transformation, insurance technology
Other note
Citation