The marketing strategy of a project-based firm: The Four Portfolios Framework

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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Authors

Date

2007

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Department of Industrial Engineering and Management
Department of Marketing

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en

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Industrial Marketing Management, Volume 36, issue 2, pp. 194-205

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Keywords

marketing strategy, project marketing, project portfolio, project-based firm, relationship portfolio

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Citation

Tikkanen, H, Kujala, J & Artto, K 2007, 'The marketing strategy of a project-based firm: The Four Portfolios Framework', Industrial Marketing Management, vol. 36, no. 2, pp. 194-205.

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https://urn.fi/URN:NBN:fi:aalto-201907304566

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[article-cris] Perustieteiden korkeakoulu / SCI