The marketing strategy of a project-based firm: The Four Portfolios Framework
Loading...
Access rights
openAccess
URL
Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
This publication is imported from Aalto University research portal.
View publication in the Research portal (opens in new window)
View/Open full text file from the Research portal (opens in new window)
View publication in the Research portal (opens in new window)
View/Open full text file from the Research portal (opens in new window)
Date
2007
Major/Subject
Mcode
Degree programme
Language
en
Pages
194-205
Series
Industrial Marketing Management, Volume 36, issue 2
Description
Keywords
marketing strategy, project marketing, project portfolio, project-based firm, relationship portfolio
Other note
Citation
Tikkanen, H, Kujala, J & Artto, K 2007, ' The marketing strategy of a project-based firm: The Four Portfolios Framework ', Industrial Marketing Management, vol. 36, no. 2, pp. 194-205 .