Developing investment decision making in service design - case study: Digital Finnair
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Journal Title
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2017
Department
Major/Subject
Mcode
Degree programme
International Design Business Management
Language
en
Pages
134
Series
Description
Thesis advisor
Salimäki, MarkkuIkäheimo, Seppo
Keywords
service design, innovation, intangible assets, design investments, real options reasoning