Cell broadcast service as retail advertising medium
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Volume Title
School of Business |
Master's thesis
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Instructions for the author
Authors
Date
1999
Department
Major/Subject
Liiketaloustiede
Mcode
Degree programme
Language
en
Pages
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Description
Keywords
Vähittäiskauppa, Mainonta, Mediavalinta, Matkapuhelimet, Suhdemarkkinointi