Possibilities of Wireless Technologies and Personalisation in Advertising
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Helsinki University of Technology |
Diplomityö
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Instructions for the author
Authors
Date
2001
Department
Major/Subject
Telecommunications management
Mcode
T-124
Degree programme
Language
en
Pages
88
Series
Description
Supervisor
Smeds, RiittaThesis advisor
Koski, JussiKeywords
wireless advertising, mobiilimainonta, value network, arvoverkko, business model, liiketoimintamalli, personalisation, personointi