The best of both worlds : designing a seamless integration of the in-store and digital retail experience
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Journal Title
Journal ISSN
Volume Title
School of Arts, Design and Architecture |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Author
Date
2014
Department
Major/Subject
Mcode
Degree programme
Degree Programme in Industrial and Strategic Design
Language
en
Pages
73
Series
Description
Supervisor
McGrory, PeterThesis advisor
Jörges, CarloKeywords
retail trade, user experience, shops, online services, digital marketing, service design, concept design, mobile services
