The Impact of Manipulating Experimental Condition on Purchase Intention in the Presence of Halo Effect: Experiment Among Students of Aalto University in BScBA-Program

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorAistrich, Matti
dc.contributor.authorMeronen, Unto
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-09-10T09:27:10Z
dc.date.available2018-09-10T09:27:10Z
dc.date.issued2018
dc.format.extent26 + 10
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/33945
dc.identifier.urnURN:NBN:fi:aalto-201809105056
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordpurchase intentionen
dc.subject.keywordhalo effecten
dc.subject.keywordbrand equityen
dc.subject.keywordinternational businessen
dc.titleThe Impact of Manipulating Experimental Condition on Purchase Intention in the Presence of Halo Effect: Experiment Among Students of Aalto University in BScBA-Programen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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