Managing the creative chaos - Processes to the rescue at Parcero Marketing Partners Oy

Abstract

Design as a creative activity requires flexible processes for its iterative and challenge-seeking nature. Simultaneously, project management focuses on effectiveness for to reach set business goals. To combine these two substantial aspects for current design work happening in the creative economy is somewhat a challenge, but essential.

In this thesis I explore features that apply to service design and design thinking as well as familiarize a suitable managerial approach for the attributes, in order to conduct an applicable service delivery process for a startup agency working in the field of digital marketing.