Managing the creative chaos - Processes to the rescue at Parcero Marketing Partners Oy
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School of Arts, Design and Architecture |
Master's thesis
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Authors
Date
2014
Department
Taiteen laitos
Major/Subject
Mcode
Degree programme
Language
en
Pages
70 + 6
Series
Abstract
Design as a creative activity requires flexible processes for its iterative and challenge-seeking nature. Simultaneously, project management focuses on effectiveness for to reach set business goals. To combine these two substantial aspects for current design work happening in the creative economy is somewhat a challenge, but essential. In this thesis I explore features that apply to service design and design thinking as well as familiarize a suitable managerial approach for the attributes, in order to conduct an applicable service delivery process for a startup agency working in the field of digital marketing.Description
Supervisor
Rajanti, TainaThesis advisor
Rajanti, TainaKeywords
service design, design thinking, project management, design management, process management