Finnish MNC's actice in Brazil: A study about management in the Finnish - Brazilian MNC context

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorKorhonen Pereira Coutinho, Sónia Alexandra
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2016-08-16T11:35:42Z
dc.date.available2016-08-16T11:35:42Z
dc.date.dateaccepted2010-05-31
dc.date.issued2010
dc.description.abstractObjectives of the Thesis: This study contributes to the knowledge of how Finnish multinational companies do business in Brazil, with a perspective of local subsidiary employees. Differences in local business and cultural context were the catalyst to look at the management practices of Finnish MNCs active in Brazil.The theoretic part concentrates on studying management from the part of control, business communication within the MNC, as well as cultural traits in Brazil and Finland. The framework aims to deliver a model, drawing on the connection of the above mentioned areas; hence underlining further the importance of communication between the Finnish headquarters (HQs) and Brazilian subsidiary as to increase understanding of the local context and improve management practices at the same time. Research Methods: Eleven qualitative, individual face-to-face interviews, were done to local Brazilian employees in the state of São Paulo at the local subsidiary offices of the three Finnish MNCs: Savcor, Valtra and Tecnomen. The interview material together with a concise study on the Brazilian business environment build the empiric part of this study. Results: The empirical results support that national cultural traits do affect communication and management styles, differences are observable between Brazil and Finland. Hence, communication from the subsidiary to the headquarters needs to be strengthened as to improve cooperation between the former and improve management, control standards, according to the local business context and local cultural environment.en
dc.ethesisid14459
dc.format.extent103
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/21281
dc.identifier.urnURN:NBN:fi:aalto-201609083495
dc.language.isoenen
dc.locationP1 I
dc.programme.majorKansainvälinen liiketoimintafi
dc.programme.majorInternational Businessen
dc.subject.heleconkansainväliset yhtiöt
dc.subject.heleconinternational companies
dc.subject.heleconjohtaminen
dc.subject.heleconmanagement
dc.subject.heleconyritysviestintä
dc.subject.heleconbusiness communication
dc.subject.heleconkulttuurierot
dc.subject.heleconcultural differences
dc.subject.heleconSuomi
dc.subject.heleconFinland
dc.subject.heleconBrasilia
dc.subject.heleconBrazil
dc.subject.keywordcontrol
dc.subject.keywordcommunication
dc.subject.keywordculture
dc.subject.keywordmultinational companies
dc.subject.keywordmanagement
dc.titleFinnish MNC's actice in Brazil: A study about management in the Finnish - Brazilian MNC contexten
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotPro gradu tutkielmafi
dc.type.ontasotMaster's thesisen
local.aalto.idthes14459
local.aalto.openaccessyes
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