Corporate brand identity strategy when internationalization is done by acquisition. Case: Family owned company in printing services business expanding to Estonia.

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorNiini, Viivi
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T16:14:23Z
dc.date.available2020-11-17T16:14:23Z
dc.date.issued2008 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/58834
dc.identifier.urnURN:NBN:fi:aalto-2020111717687
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordkansainväliset yhtiöt
dc.subject.keywordgraafinen teollisuus
dc.subject.keywordViro
dc.subject.keywordbrandit
dc.subject.keywordstrategia
dc.subject.keywordyrityskaupat
dc.subject.keywordperheyhtiöt
dc.titleCorporate brand identity strategy when internationalization is done by acquisition. Case: Family owned company in printing services business expanding to Estonia.en
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_46075
local.aalto.idthes11340
local.aalto.openaccessno
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