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Corporate brand identity strategy when internationalization is done by acquisition. Case: Family owned company in printing services business expanding to Estonia.

School of Business | Master's thesis

Electronic archive copy is available via Aalto Thesis Database.

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Date

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Language

en

Keywords

kansainväliset yhtiöt, graafinen teollisuus, Viro, brandit, strategia, yrityskaupat, perheyhtiöt

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020111717687

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[gradu] Kauppakorkeakoulu / BIZ

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