Understanding the concept of customer experience management through varying definitions of customer experience

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorToyoki, Sammy
dc.contributor.authorHarjanne, Ellen
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-01-09T17:01:13Z
dc.date.available2022-01-09T17:01:13Z
dc.date.issued2021
dc.format.extent28 + 2
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/112135
dc.identifier.urnURN:NBN:fi:aalto-202201091047
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordcustomer experienceen
dc.subject.keywordcustomer experience managementen
dc.subject.keywordexperienceen
dc.subject.keywordCEMen
dc.titleUnderstanding the concept of customer experience management through varying definitions of customer experienceen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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