Changing the change: rebranding in a change consultancy company

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorBlakaj, Hedon
dc.contributor.authorKangas, Satu
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-08-01T16:00:31Z
dc.date.available2021-08-01T16:00:31Z
dc.date.issued2021
dc.format.extent99
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/108778
dc.identifier.urnURN:NBN:fi:aalto-202108018025
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordrebrandingen
dc.subject.keywordsensemakingen
dc.subject.keywordsensegivingen
dc.subject.keywordchangeen
dc.titleChanging the change: rebranding in a change consultancy companyen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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