Changing the change: rebranding in a change consultancy company
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2021
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
99
Series
Description
Thesis advisor
Blakaj, HedonKeywords
rebranding, sensemaking, sensegiving, change
