Changing the change: rebranding in a change consultancy company

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2021

Department

Markkinoinnin laitos

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

99

Series

Description

Thesis advisor

Blakaj, Hedon

Keywords

rebranding, sensemaking, sensegiving, change

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202108018025

Collections

[gradu] Kauppakorkeakoulu / BIZ