Nudging green mobility — A comparative analysis on various nudges for mobility behaviour in the city of Turku

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorAaltonen, Stella
dc.contributor.advisorMercadé, Josep
dc.contributor.authorJunghanns, Lukas
dc.contributor.schoolInsinööritieteiden korkeakoulufi
dc.contributor.supervisorStead, Dominic
dc.date.accessioned2024-06-23T17:05:23Z
dc.date.available2024-06-23T17:05:23Z
dc.date.issued2024-06-10
dc.description.abstractThe necessity to address challenges in mobility in a comprehensive manner, including structural changes to individual behaviour, is becoming increasingly acknowledged. Nudges represent a promising tool for steering behaviour towards sustainability and have gained traction, including within the built environment and mobility domain. Nevertheless, there are few empirical studies that examine the efficacy of nudges in real-world settings, particularly those that integrate multiple nudges into coherent packages and assess their transferability across contexts. In light of this gap, this thesis presents a case study conducted within the framework of the EU research project SCALE-UP, which focuses on a nudging intervention in a residential setting in the city of Turku, Finland. A review of existing nudging cases in the literature identified a number of promising interventions in the built environment. Subsequently, a force-field analysis was employed to identify suitable nudging targets. Based on this analysis, the targets of increased cycling and car-sharing adaptation were set. In the design process, a tailored nudging package is developed and then tested. This package integrates educative, incentivising, and social reference elements, which are applied through various channels. These include a project website, lobby information screens, postcards, and interpersonal interactions. The effectiveness of the intervention is evaluated through a mixed-method approach, combining quantitative analyses based on digital trip data collection and survey data with qualitative assessments via open feedback from the survey and semi-structured interviews. The findings indicate that nudges, particularly those that are educative, contribute to mitigating the seasonal decline in cycling in winter within the intervention group. While the impact on carsharing uptake is less evident, insights are primarily qualitative due to survey response limitations. Notably, certain channels, such as info screens and postcards, demonstrate greater efficacy than others, such as the project website. The thesis concludes with recommendations for policymakers on the adaptation of nudging interventions in other contexts, and provides a toolkit for future applications.en
dc.format.extent113+32
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/129292
dc.identifier.urnURN:NBN:fi:aalto-202406234877
dc.language.isoenen
dc.programmeMaster’s programme in Urban Mobilityfi
dc.programme.majorSustainable Urban Mobility Transitions
dc.programme.mcodeENG3085
dc.subject.keywordnudgingen
dc.subject.keywordcase studyen
dc.subject.keywordcyclingen
dc.subject.keywordcarsharingen
dc.subject.keywordsustainable mobilityen
dc.subject.keywordbehavioural changeen
dc.titleNudging green mobility — A comparative analysis on various nudges for mobility behaviour in the city of Turkuen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotDiplomityöfi
local.aalto.electroniconlyyes
local.aalto.openaccessyes

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