Value creation in TikTok communities: a netnographic study
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
79
Series
Description
Thesis advisor
Asikainen, Sanna-KatriinaKeywords
TikTok, CCT, marketplace cultures, value, value creation, netnography