Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment

Research on dynamic capabilities (DCs) has focused primarily on reactive DC deployment (i.e., opportunity discovery) with less attention being paid to proactive DC deployment (i.e., opportunity creation). Drawing on the opportunity creation perspective in entrepreneurship, we argue that proactive DC deployment is characterized by uncertainty, which makes deductive reasoning less effective and thus requires the use of heuristic reasoning. We also incorporate the evolutionary logic of variation, selection, and retention to theorize about the role of heuristic reasoning in the process of proactive DC deployment. Specifically, we integrate the concept of ecologically rational heuristic reasoning to answer two key questions: First, how does ecologically rational heuristic reasoning facilitate proactive DC deployment when the decision context is uncertain? Second, why is ecologically rational heuristic reasoning effective for proactive DC deployment? In summary, our paper advances the ongoing debate concerning DCs and the way in which heuristic reasoning assists a firm in deploying such capabilities.

DOI

10.5465/amr.2018.0265

Citation

Maghzi, A, Lin, N, Pfarrer, M, Gudergan, S & Wilden, R 2024, ' Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment ', Academy of Management Review, vol. 49, no. 3, pp. 514-535 . https://doi.org/10.5465/amr.2018.0265

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202401041213

Collections

[article-cris] Palvelut / Services

Show all metadata

Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment

Access rights

URL

Journal Title

Journal ISSN

Volume Title

Authors

Date

Department

Major/Subject

Mcode

Degree programme

Language

Pages

Series

Abstract

Description

Keywords

Other note

DOI

Citation

Permanent link to this item

Collections