Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorShukla, Paurav
dc.contributor.authorNgo, Nam Anh
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-09-10T09:28:54Z
dc.date.available2018-09-10T09:28:54Z
dc.date.issued2018
dc.format.extent36
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/33961
dc.identifier.urnURN:NBN:fi:aalto-201809105072
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordconsumer behavioren
dc.subject.keywordconsumer xenocentrismen
dc.subject.keywordcountry of originen
dc.subject.keywordproduct judgmenten
dc.subject.keywordbuying intentionen
dc.subject.keywordhedonic consumptionen
dc.subject.keywordutilitarian consumptionen
dc.titleImpact of xenocentrism on Vietnamese consumers’ product judgment and buying intentionsen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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