Creating customer experiences in luxury fashion retailing
No Thumbnail Available
Files
bachelor_Kauppila_Jasmin_2023.pdf (3.07 MB) (opens in new window)
Aalto login required (access for Aalto Staff only).
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Authors
Date
2023
Department
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
44
Series
Abstract
This bachelor’s thesis includes a bibliometric analysis of luxury fashion retailing and a literature review to discuss how customer experiences are created in luxury fashion retail. It focuses on both physical and online retailing, and provides understanding of the similarities and differences between these channels. Customer service and store atmosphere were found to be the key elements for creating customer experiences in both channels. In the case of online retailing, possibilities for personalization as well as utilitarian elements such as efficiency and reliability were also emphasized. Additionally, this thesis also discusses phygital solutions, a more recent phenomenon that aim to combine the elements of physical and online retailing.Description
Thesis advisor
Blakaj, HedonKeywords
luxury fashion, customer experience, retailing, luxury fashion retailing