E-business as a tool for increasing customer and channel focus in an industrial organization: Case Stora Enso Fine Paper
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School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
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Instructions for the author
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Date
2002
Department
Major/Subject
International Business
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Degree programme
Language
en
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Description
Keywords
Markkinointi, Suhdemarkkinointi, Verkkokauppa, Internet, Business-to-business, Paperiteollisuus, Metsäteollisuus