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Going Dark: A practice-based exploration of immersion, interactivity and environmental engagement.
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School of Arts, Design and Architecture |
Master's thesis
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en
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61
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This thesis examines the development and exhibition of Going Dark, an immersive and interactive installation that explores the environmental impacts of light pollution. Through a practice-based research approach, the project investigates how immersive media can support sustained audience engagement and foster critical reflection on underrepresented environmental concerns. Going Dark was developed in two formats, an immersive 360º environment and a VR version, each using spatial storytelling and interaction to explore artificial light at night.
The study is guided by three research questions: (1) How can immersive installations be designed to sustain audience engagement beyond the initial moment of interaction? (2) To what extent can interactive and immersive experiences foster deeper consideration of environmental topics, such as light pollution, and encourage behavioral change? (3) How can insights from audience experience inform the design of immersive installations that foster engagement and reflection?
Developed through iterative prototyping, audience testing, and real-world exhibition, the project reflects on both the creative and technical challenges of designing for immersion. Findings highlight the importance of onboarding strategies, interface intuitiveness, and social context in shaping engagement. Observational data and participant feedback reveal how interactive affordances, such as user-controlled transitions and ambient responsiveness, can deepen involvement, while also identifying barriers related to accessibility and usability across different media formats.
By documenting the iterative design process and evaluating audience experiences across both versions of Going Dark, this thesis contributes to the discourse on immersive environmental storytelling, interactive art, and practice-based research. The insights gained support future development of installations that bridge artistic expression with environmental awareness and public engagement.