Value shift in the smartphone industry – Customer preference viewpoint & empirical analysis
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
97
Series
Description
Thesis advisor
Liu, YongLin, Yanqing
Keywords
smartphone, customer preferences, value shift, mobile services