Suomalaisten perheyrittäjien kertomuksia henkilöbrändin rakentamisesta
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Journal Title
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Volume Title
School of Business |
D4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitys
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Date
2014
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Mcode
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Language
fi
Pages
70
Series
Aalto-yliopiston julkaisusarja KAUPPA + TALOUS, 3/2014
Description
Julkaisun kokoteksti on luettavissa vain Aalto-tunnuksilla.
Please note that access to the fulltext is limited to Aalto staff and students.
Please note that access to the fulltext is limited to Aalto staff and students.
Keywords
yrittäjät, perheyritykset, henkilöbrändi, identiteetti, brändi, tarinat, Suomi, entrepreneurs, family business, personal brand, identity, brand, narratives, Finland