Effectiveness of K-prototyping as a tool for analyzing market research survey data

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Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2022

Department

Tieto- ja palvelujohtamisen laitos

Major/Subject

Mcode

Degree programme

Information and Service Management (ISM)

Language

en

Pages

63

Series

Description

Thesis advisor

Malo, Pekka
Siltala-Li, Lina

Keywords

market survey research, K-prototype clustering, market segmentation, K-means clustering, K-modes clustering

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202209115495

Collections

[gradu] Kauppakorkeakoulu / BIZ