Cash, card, or phone? Study on consumer resistance of mobile payment services within Finnish online communities
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2020
Department
Major/Subject
Mcode
Degree programme
International Design Business Management
Language
en
Pages
81 + 19
Series
Description
Thesis advisor
Lehtonen, Miikka J.Keywords
innovation resistance, technology adoption, mobile payment services, mobile applications, netnography, Finland