The evolution of the marketing function within Finnish paper industry in the relationship marketing and network approaches. The case: from FINNPAP to METSÄ-SERLA sales
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Authors
Date
1999
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Paperiteollisuus, Suhdemarkkinointi, Verkostot