Company website – The effects of visual and text cues one perceived corporate image

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bachelor_Puranen_Lauri_2018.pdf (1.44 MB)

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Volume Title

School of Business | Bachelor's thesis
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Date

2018

Department

Markkinoinnin laitos

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

24 + 6

Series

Abstract

The different ways of using the internet for business are getting more and more common and it is still a quickly growing platform for all kind of activities and this is a trend that seems to continue growing in the future. Companies concerned with their reputation and corporate image try to find a way to use their websites to its’ fullest potential, however there are many ways to design a website. What kind of a website should a company strive towards is largely a guessing game. As a communication channel, a website can have a varying amount of visual and text cues and this is the topic that is focused on in this study. The research aims to give companies a better idea and guidelines on how information-heavy or visual their website should be to optimize their corporate image according to their own goals.

Description

Thesis advisor

Wittkowski, Kristina

Keywords

text cues, visual cues, website, customer perception, corporate image

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Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201808014432

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[kand] Kauppakorkeakoulu / BIZ (Open Access)