Company website – The effects of visual and text cues one perceived corporate image
Loading...
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Bachelor's thesis
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
24 + 6
Series
Abstract
The different ways of using the internet for business are getting more and more common and it is still a quickly growing platform for all kind of activities and this is a trend that seems to continue growing in the future. Companies concerned with their reputation and corporate image try to find a way to use their websites to its’ fullest potential, however there are many ways to design a website. What kind of a website should a company strive towards is largely a guessing game. As a communication channel, a website can have a varying amount of visual and text cues and this is the topic that is focused on in this study. The research aims to give companies a better idea and guidelines on how information-heavy or visual their website should be to optimize their corporate image according to their own goals.Description
Thesis advisor
Wittkowski, KristinaKeywords
text cues, visual cues, website, customer perception, corporate image