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Company website – The effects of visual and text cues one perceived corporate image
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Volume Title
School of Business |
Bachelor's thesis
Authors
Date
Department
Major/Subject
Mcode
Degree programme
Language
en
Pages
24 + 6
Series
Abstract
The different ways of using the internet for business are getting more and more common and it is still a quickly growing platform for all kind of activities and this is a trend that seems to continue growing in the future. Companies concerned with their reputation and corporate image try to find a way to use their websites to its’ fullest potential, however there are many ways to design a website. What kind of a website should a company strive towards is largely a guessing game.
As a communication channel, a website can have a varying amount of visual and text cues and this is the topic that is focused on in this study. The research aims to give companies a better idea and guidelines on how information-heavy or visual their website should be to optimize their corporate image according to their own goals.