Muuttuvan mediamainontakentän haasteet sanomalehdelle
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.author | Virkki, Ida | |
dc.contributor.department | Markkinoinnin laitos | fi |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2020-11-17T13:48:02Z | |
dc.date.available | 2020-11-17T13:48:02Z | |
dc.date.issued | 2003 | |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/56652 | |
dc.identifier.urn | URN:NBN:fi:aalto-2020111715505 | |
dc.language.iso | fi | en |
dc.programme.major | Markkinointi | fi |
dc.rights.accesslevel | openAccess | |
dc.subject.keyword | Markkinointi | fi |
dc.subject.keyword | Mainonta | fi |
dc.subject.keyword | Media | fi |
dc.subject.keyword | Sanomalehdet | fi |
dc.subject.keyword | Lehdistö | fi |
dc.subject.keyword | Mediavalinta | fi |
dc.subject.keyword | Viestintä | fi |
dc.title | Muuttuvan mediamainontakentän haasteet sanomalehdelle | fi |
dc.type.okm | G2 Pro gradu, diplomityö | |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Pro gradu -tutkielma | fi |
dc.type.publication | masterThesis | |
local.aalto.digiauth | yes | |
local.aalto.digifolder | Aalto_50456 | |
local.aalto.idthes | 9152 | |
local.aalto.openaccess | yes |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- master_Virkki_Ida_2003.pdf
- Size:
- 43.38 MB
- Format:
- Adobe Portable Document Format