Muuttuvan mediamainontakentän haasteet sanomalehdelle
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Authors
Date
2003
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
fi
Pages
Series
Description
Keywords
Markkinointi, Mainonta, Media, Sanomalehdet, Lehdistö, Mediavalinta, Viestintä