A B2B Buyer’s Purchasing Behavior: An Agent-Based Modeling Approach
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URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2019-10-23
Department
Major/Subject
Data Science
Mcode
SCI3050
Degree programme
Master’s Programme in Industrial Engineering and Management
Language
en
Pages
vii + 94
Series
Description
Supervisor
Kaski, SamuelThesis advisor
Barzegar Marvasti , NedaKeywords
B2B, agent-based modeling, online website content, information search behaviour