A B2B Buyer’s Purchasing Behavior: An Agent-Based Modeling Approach

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URL

Journal Title

Journal ISSN

Volume Title

Perustieteiden korkeakoulu | Master's thesis

Date

2019-10-23

Department

Major/Subject

Data Science

Mcode

SCI3050

Degree programme

Master’s Programme in Industrial Engineering and Management

Language

en

Pages

vii + 94

Series

Description

Supervisor

Kaski, Samuel

Thesis advisor

Barzegar Marvasti , Neda

Keywords

B2B, agent-based modeling, online website content, information search behaviour

Other note

Citation