Storytelling hyperreality

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Journal Title
Journal ISSN
Volume Title
J Muu elektroninen julkaisu
Date
2021
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Language
en
Pages
Pages 4-11
Series
POPULAR INQUIRY: The Journal of the Aesthetics of Kitsch, Camp and Mass Culture, 5(2021):1
Abstract
In his 1985 book America Andy Warhol wrote: “I always thought I'd like my own tombstone to be blank. No epitaph, and no name. Well actually, I'd like it to say ‘figment’”. Starting from this caustic phrase of Warhol's expressed in the heart of the postmodern decade par excellence, the Eighties, this paper wants to trace the roots of contemporary hypernarrativity by analyzing the shift from a culture of function and meaning, the modern, to a culture of fiction and signifier, the postmodern. The metanarratives of the modern (Lyotard) ramify into the media labyrinth of contemporaneity creating a dimension in which we witness the “strike of events” (Baudrillard) and the staging of representational fiction, the spontaneity of the power of illusion and the plurality of meanings. The hypernarrativity that marks the spaces of the current debate appears to be the result of that process of substitution of reality with its aesthetic construction, already defined as “hyperreality” (Eco): it makes events of history, rather than happen, acquire meaning in their mimetic or media dimension, or narrative.
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Keywords
Postmodernism, Hyperreality, Eco, Baudrillard, Fiction, Fake, Aesthetics
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