Does media credibility affect advertising´s ability to transfer brand associations in the luxury context?
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2020
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
46 + 22
Series
Description
Thesis advisor
Wittkowski, KristinaKeywords
luxury, brand associations, signaling, media, advertising