Constructing brand culture in online communities
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Global Management
Language
en
Pages
93
Series
Description
Thesis advisor
Katila, SaijaKähäri, Perttu
Keywords
brand, brand culture, online community, gender