Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorBlakaj, Hedon
dc.contributor.authorKoivumäki, Minni
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-03-19T17:01:24Z
dc.date.available2023-03-19T17:01:24Z
dc.date.issued2022
dc.format.extent35+6
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/120126
dc.identifier.urnURN:NBN:fi:aalto-202303192452
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordsocial media influencersen
dc.subject.keywordbrand equityen
dc.subject.keywordcustomer based brand equityen
dc.subject.keywordmarketing mixen
dc.titleSocial Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?en
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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